Dates: Jan 2008 to Jan 2008
How did the project start?
We needed to find the best way to make Italyabroad.com a search engine friendly website. T success of selling online is focused around appearing on the first pages of google, so we studied what was available in order to achieve this
What options did you consider?
We considered several options, all technically very advances and we opted for admin panel where we can insert the tags for each and every page and can be changed by us without changing the code of the site
What help and expertise did you receive?
None. We have built up enough know how in web designing and marketing ourselves, which is very important and often forgotten when designing websites
Did you face any challenges or learn any lessons?
There were plenty of challenges and we learned a few lessons but we did not face any major challenge because everything was being done in-house
What are the outcomes and how has it improved your business?
Italyabroad.com was only relaunched two months ago and we are already on the first positions of google for all our products and we are now going up the ladder to achieve the same with more general terms
What are your plans for the future?
To be on the first page of the search engines for all searchs that features italian produce
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