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Company: onebestway
Project: myHRpeople website
Dates: Mar 2007 to Aug 2007
How did the project start?
Len & Steve approached us to help create a new look and feel to their business, to help them stand out in a rather staid HR market.
What options did you consider?
We looked at their competitors, as well as Len & Steve as people, and created a vehicle to house some creative and playful copy, that really reflects their personality and the way they work.
What help and expertise did you receive?
We received help from both Len & Steve, in advising us on their likes and dislikes, as well as determining that most of the time, their only charge is a cup of tea. (And a biscuit or two!)
Did you face any challenges or learn any lessons?
It was important for us to arrive at an outcome that worked for Len & Steve, that felt light and 'fun' without making light of their job. (As they are really, really good at what they do.)
What are the outcomes and how has it improved your business?
We've created a website, that fits in, and supports the rest of their promotional material. It's given myHRpeople space to upload their learning material, as well as a strong online presence.
What are your plans for the future?
To continue to create fun and memorable marketing for a fun and memorable pair!
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